There’s no denying that appearance matters. Everything about a company’s logo or website is chosen for a specific impact; promotional materials are discussed and planned for months. While some design strategies are timeless, trends change. The visual layouts and pictures that worked five years ago won’t necessarily resonate with customers today.
As the attention span of your target customer shrinks, it becomes increasingly difficult to get your message to them. Even if they happen to visit your site, they may not stay for long. A poorly designed homepage could end your relationship on the spot -- which is why this one marketing trick can make all the difference. You can quickly create a behavior flow on your site that leads viewers right to your brand story, just by adding a prominent link to your "Frequently Asked Questions" page.
Most people understand infinite scroll the minute I say “Facebook” without realizing that they have simply never heard the term. Infinite scrolling is a type of format for your website where readers can keep scrolling and scrolling while new information is constantly loaded. There is an infinite number of pages, so no “next page” links to click to see more.
You jumped on the digital bandwagon and created a website for your business and created a profile on every social platform known to man, yet your business is not attracting more customers. Does this scenario sound familiar? There’s a big chance that it’s not your brand that’s the problem, but the way you present it online. Your website could need a facelift.
While we know what works best in our business, spending your time IN your business instead of working ON your business, keeps you and your company from growth. Opportunities pass us by because we're bogged down with the day-to-day.
A website is an essential business tool -- and every business uses its site differently. Some use it to generate instant revenue through ecommerce sales while others use it to generate leads, phone calls or physical location visits. There is one thing that every business wants to accomplish with its website: leveraging it to create more growth.
Whether you own a small business or a large corporation, website conversions are important for customer engagement and brand loyalty. If your good SEO practices are getting people to visit your website, you've taken a huge step in the right direction but it’s not quite enough. You may still have low conversions simply because you can’t get visitors of your website to take the next step and become actual customers.
The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, are often overhauled every 3-5 years, but remain fairly static between updates. The overarching issue is these redesigns are often based purely on aesthetics, not analytical data or feedback from users, which means it’s impossible to determine if the new sites will outperform the old ones.
Run a Google search for conversion rate optimization, and you’ll get millions of pages offering advice on how you can get more customers with the same amount of traffic. Much of the advice will be the same: change your CTA buttons to green, make your copy benefits-focused, reduce clutter, etc.